Creative Strategies

Wednesday, September 16, 2009

Is the Media just a big tattletale?

tat·tle·tale
(tāt'l-tāl')
n. One who tattles on others; an informer or talebearer.

tattletale. (n.d.). The American Heritage® Dictionary of the English Language, Fourth Edition. Retrieved September 16, 2009, from Dictionary.com website: http://dictionary.reference.com/browse/tattletale


I just read this article by Robin Abcarian of the LA Times and had a thought. . . "What if we're all horrible people inside, but the media just catches some of us?"

I won't go into what Kanye, Serena and Joe did. . . everyone else already has. But what if cameras and microphones weren't RIGHT there to catch them? I was not around in the time before video cameras, but I have listened to my fair share of baseball games over the radio. If a fight occurs on the field, there are things that the commentators miss or don't report. As a listener, you know there's a fight on the field, you know someone is being held back, but for the most part, you don't hear what words were said. When the cameras and microphones are there, you get this.

With the 24 hour news cycle and social media, is it now the cool thing to call people out when they aren't acting to social norms? (Even though I'd argue no one knows what those are anymore). Are we truly appalled at these people or do we just draw attention to them so no one will notice the candy wrapper we just littered in the street?

All day news and social media can have such a strong impact on the world (if not your business). The elections in Iran have been proof to that. It may not cause change right away, but it will make many more people listen.

So, do we need social norms for social media? Or did we all need to get over the fact, that not only is "Big Brother" watching, but so is everyone with a cell phone and access to social networking sites?

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